My Chérie Amour

The new ad campaign for Miss Dior Chérie is so breath taking. There is such a sugary-sweet softness to model Maryna Linchuk that lends itself to the whimsy of the photographs taken by Tim Walker. The accompanying commercial that is expected to be released early next year will be by no other than Sofia Coppola! I'm picturing something along the lines of a hybrid of Marie Antoinette and The Virgin Suicides.

Fashion houses are really going to new heights with their advertising. Now it's not only about celebrity brand ambassadors but also celebrity directors. What's next, Scorsese shooting the Dior Homme cologne commercial? Actually, that would be pretty amazing... And considering the gritty rock star appeal of the menswear brand and Martin's recent foray in to rock docs, I have to say, possibly not too far fetched. Galliano are you listening?

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